Lets cut to the heart of business and talk about the money. Your company may make widgets for profit but the fact is the day they stop making money is the day they stop making widgets. I think that we lose site of the purpose of business when we make it too personal. Luigi’s pics from our 2014 fundraiser is an example of a way to make money…not a business. Fund raisers are just that, a way to acquire money, not make a business. “A business is only viable when the profits begin rolling in,” says Vincent Malfitano. Many businesses never see positive cash flow and disappear in debt.